LES ACCROS DU PEIGNOIR – LANGUAGE CODES AND CONVENTIONS
This short note details the origin and ambitions of the “Accros du Peignoir” rationale. It will provide any person wishing to express an opinion on this rationale with the key components needed to understand it.
In 2016, La Route des Villes d’Eaux du Massif Central launched an innovative marketing drive jointly with “Les Accros du Peignoir” aimed at breathing new life into the media codes and conventions targeting the “Villes d’Eaux du Massif Central”, both to revitalize the brand image of these thermal spas and to attract and win over new client bases.
ACCROS DU PEIGNOIR COMMITMENT CHARTER NATURAL PERSON – INDIVIDUAL
They have visited any number of spas. They are now completely “hooked” and go everywhere in their bathrobe. Whether in the spa resort, back in their own home or in any manner of real-life situations, however incongruous and eyebrow raising, these individuals find themselves caught in the heavenly spiral of the bathrobe. Step-by-step, the phenomenon is set to cast its spell, rolling out like a “wave of wellness”, becoming the recognised emblem of thermal spas in the Massif central.
Promoting the “Les Accros du Peignoir” trademark in print and digital format
Graphic Design Character